It is ordinarily a positive if one’s coupon code is driving a large amount of traffic. After all this is a common reason for putting up the online coupon strategy. However, when the it is too popular it is highly probable that it may have fallen into unexpected courses.
Some case scenarios of such might come into practice when a coupon is sent out to target email campaign. The number of people who redeem might be bigger than the actual number of people it was originally sent out to. The entire site may be getting out of the normal rise in visitors, or the code is getting utilized on accounts that it is not supposed to because it was not issued there. An example of this is when the code is redeemed on accounts related to different to email addresses instead of those specific addresses the code was sent to.
Anomalies in the behavior of a website
Promo codes are supposed to turn one visitor’s habits. However, if you begin going through a completely different outcome from your expectations, there is a reason for alarm. For instance if coupons that are meant for loyal customers have resulted in very high traffic from customers who shopped one time to new just created accounts, then one’s coupons channels require scrutiny. Same way if a promo code meant for the first time shoppers is redeemed on a large number of accounts that had not been logged on for a long time, one should be on alert.
It is important to create a set of expected outcomes based on the trends exhibited in the past. By looking to start a coupon campaign with a proper idea of what one should see, one will be better placed to respond on time.
High occurrence of coupon rejection or failure
If coupon entries are getting rejected at a very high rate, this is most likely not because of user error but mostly because of an expired or fraudulent code making appearances online. Without the knowledge that the code won’t work consumers go through to fill in and check out the code box only to the result of being disappointed. This can happen many times in succession to a particular customer who may be going through a list of old codes seen on a particular website. On the occurrence of this, the customer suffers. New customers and old customers also can be turned away either by a sequence of such events or just a single event like this. But with a better approach a retailer can intercept a majority of this traffic and make sure of a better result
Extra high commissions for specific subsidiaries
If one spreads specialty codes via certain subsidiaries, one may see some amusing results when other sites copy their coupons.
For instance one negotiates an exceptional partnership with a subsidiary. In return for being featured in the subsidiaries best deals on their website, you give the subsidiary a distinctive code that includes an extra reduction, the subsidiary takes a lower rate than normal. Other sites could be clearly be occupied in giving that code to their visitors 25% is a better offer and in most cases likely to result in conversions. This could cause trouble for systems that give commissions depending on cookies alone.
If any of one’s subsidiaries happen to duplicate the code, they get their whole commission, and the generated sales would be an extra reduction. Due to the higher conversion rate from the 25% discount more sales would be generated and this would be worse. Most merchants cannot afford a double hit that occurs as a result of this.
A way of avoiding these double hits is to make royalties automatic based on the entered code. Overrides can make sure that each time the specialty 25% off code is keyed in the commission goes to the subsidiary with the specific agreement. In this case, one is unlikely to see abnormal commissions. However, while overrides can enable avoid unearned royalties they are not able to stop coupons from being reclaimed at unanticipated high rates. Too much coupon traffic from unauthorized subsidiaries can turn ones carefully targeted for special person’s promotion into the knowledge of the public implying that no one pays full price. Other affiliates can cost you even if they are not profiting.